GRAND RAPIDS, Mich. (AP) — A western Michigan funeral home is working to raise awareness about the dangers of texting while driving by launching a campaign highlighting the potentially fatal consequences involved.
The Grand Rapids Press reports (http://bit.ly/1oqShDP ) Cook Funeral Home plans to debut its #idrivetextfree campaign at Grandville High School's football game against Jenison on Thursday night. Organizers plan to promote the campaign this fall at football games and promote the Twitter hashtag.
In the video, a teenage boy dressed in a football jersey sits up in a casket and talks about texting and driving to a room of mourners. The funeral home's marketing manager Bob Kreter says the campaign is aimed at high school students and others.
The funeral home also plans to hand out #idrivetextfree T-shirts and wristbands.
Information from: The Grand Rapids Press, http://www.mlive.com/grand-rapids